Focus & Boost Your $100k Plus Job Search ROI
June 18, 2010 by The Career Advisor
Filed under Job Seeker Advice
Businesses are getting smarter about their marketing and realizing that it pays to focus their campaigns and strategies on smaller, more targeted groups in order to maximize their ROI. After all, it is much better to get 200 calls and close 100 deals than to have to handle 1,000 calls and maybe close 50 deals. The broader, less targeted campaigns just waste extra resources.
Smarter executives are also using this same strategy and applying it to their $100k plus job searches to improve their ROI. Gone are the days when the popular wisdom said the thing to do was send out as many applications as possible and basically ‘hit and hope’ for the right $100k plus job to come in. Part of this need for change in strategy stems from the change in the economy and job market. This is because it is now definitely an ‘employer’s market’ and employers for $100k plus jobs are being tougher than ever on who they hire. Specifically, this means that employers are looking harder at cover letters and resumes meaning that they need to be highly targeted and customized for each employer. This requires that resumes and cover letters for 6 figure jobs are becoming more time consuming; also forcing the need to be more selective about which jobs you apply for and restricts the number you are able to complete in the same amount of time.
Certainly with the extra care and research needed for each application these days, job seekers are expending more resources in terms of time and money. Therefore, to maximize the ROI of your $100k plus job search it is essential to hone in on fewer jobs; those that you are extremely interested in and those that are specifically looking for your talents and skill set. Be wary of spending too much time on applying for jobs out of your field in this market unless you have to or you just really need the change as it will be much harder to pick up an interview and will require a higher ratio of applications to land a position. Ideally, it is best to apply for jobs in your specific field and to postings that give enough information that you can be sure your skills and experience are a match or that at least you can show them in the right light and create a demand for them.
The Career Advisor
